The Invisible Collection, showcasing the world's best decorators
For nearly ten years, Isabelle Dubern-Mallevays and her partner Lily Froehlicher have championed French decorative arts. The Invisible Collection, the first digital gallery of collectible furniture, has established itself as an essential reference. It features a carefully curated selection of furniture by 250 designers, including Charles Zana, Laura Gonzalez, Pierre-Augustin Rose, Garcé Dimofski, and Charlotte Biltgen, supported by 350 workshops. The Invisible Collection has locations in London, New York, Paris – notably in collaboration with Feau Boiseries – Los Angeles, Mumbai, Dubai, and Singapore. Each piece of furniture is made to order in the workshops of artisans who previously worked on exceptional private projects.
A GLOBAL STAGE FOR FRENCH DESIGN
“I was fascinated by the genius of the decorators who designed furniture for their clients’ private projects,” explains Isabelle Dubern-Mallevays. “We convinced them to sell these ‘invisible’ collections with us. Alongside stars like Charles Zana and Pierre Yovanovitch, we helped a generation of young talent emerge by offering them international visibility while showcasing this unique ecosystem of French decorative arts.” The great masters of Art Deco, including Jean-Michel Frank, to name just one, championed this idea of good beauty, that is, a beauty intrinsic to the culture of gesture, passed down through the centuries. The Invisible Collection has become the emblem of this soft power: in New York as in Mumbai, the evocative power of this culture, which belongs only to us, is recognized. It is no coincidence that our name is borrowed from a short story by Stefan Zweig.
"I have learned to assert this French aesthetic that makes us different."
THE CONFLUENCE OF EXPERTISE
Isabelle Dubern-Mallevays' career path already foreshadowed this role as a mediator. Initially a journalist at Bloomberg, she explored the world of lifestyle before creating a consulting agency that opened the inner workings of Parisian fashion and culture to major corporations, from Alstom to Cartier. She then conceived the fashion salons at Le Bon Marché Rive Gauche, with India Mahdavi, before becoming artistic director of Dior Maison and creating Diptyque's first Maison collection.
« With The Invisible Collection, I understood how precious and fragile the skills of interior design are, just like those of fashion: the same excellence, the same passion, the same desire to pass it on,” she says.
This close connection takes on its full meaning in the collaboration with 19M, Chanel’s creative hub dedicated to exceptional craftsmanship. “We work year-round with these houses to celebrate contemporary creation and the essential role of artisans.” Lesage Intérieurs and its bespoke embroidery, or Studio MTX with its sculptural works recently exhibited in our penthouse at the top of the Steinway Tower in New York, illustrate this shared desire to combine innovation, heritage, and bespoke design.
"A collector's haven where you can feel the hand of the craftsman and the talent of the creators."
HIGH STANDARDS AS A SIGNATURE
“At first, I didn’t dare admit it, but after speaking with the president of a fashion house, I understood that this French aesthetic was our strength,” confides Isabelle Dubern-Mallevays.
This precise, sensitive, unique, eclectic, and multifaceted signature now defines the artistic direction of The Invisible Collection – and ultimately, its soul. Customer expectations confirm this intuition. “Successive crises have revived “A desire for experiences of genuine luxury and meaningful interiors,” she observes. “Our clients dream of unique homes, conceived as a dialogue with the designers. A collector’s haven where you can feel the hand of the craftsman and the talent of our designers.” The Invisible Collection stands precisely there: at the crossroads of talent, craftsmanship, and exacting standards.
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